How Link Building Actually Works

The popularity of having an e-commerce website or company that sells online is growing by the day. There are believed to be millions of different e-commerce companies around the world, in a variety of different industries. As a result, if you have an e-commerce site or platform, you will likely have a lot of competition.

If you want to sell a lot online and beat out your competition, you need to find good ways to attract people to your website. While social media can help, it is generally SEO (search engine optimization) that proves the most fruitful for growing online sales. SEO is all about helping your site rank higher on Google and other search engines.

What is Link Building?

While there is a lot that can go into a good SEO strategy, one of the most important things is link building. Link building is basically the process in which you try and get other sites to provide links back to your site within their content. Not only can these get more people to visit your site via clicking the link, but backlinks are an important factor in how search engines rank.

Getting backlinks for high authority or trustworthy sites is an incredible way to grow your brand or sell more. Of course, link building isn’t the only way to improve your SEO and search rankings. Other things such as creating solid content, having a good user experience and optimizing anchor texts can all help as well. If you want to learn more about anchor text and how to ensure you are optimizing your anchor text, OutreachMama conducted some great research that is worth checking out.

However, there is no doubt that link building is something every company should focus on. Whatever industry you’re in or whatever product or service you sell, you should always be trying to get more people to your site. For example, if you have an insurance company, you should be trying to get backlinks on sites that your target market frequents. This could be real estate sites, car enthusiast sites, financial education sites and more.

Also, ranking higher for keywords such as “insurance Orlando” (or any city), can help people visit your site ahead of your competitors. All of this will help more people who need insurance be able to find you more effectively and easily. As you could imagine, this same strategy and information could benefit any type of company.

How Does Link Building Work?

But how does link building actually work? Well, it is quite simple. If a site decides to link to your content or mention you on their site, congratulations, you have a backlink. However, what is the process behind how companies decide what to link to? The reasons they may link to your site can be plentiful. They could simply like the content, it could provide extra information or value to their readers, or might want to collaborate with you.

There is no right or wrong way to go about getting links, but in general, it is best to do it naturally and let it happen. If you go around begging people link to you without providing them with any value, it’s not a good look. Approaching a few relevant sites is possible, but be sure to explain the value proposition well.

Also, you shouldn’t pay for links either. Everything should be organic and real, not artificial. Of course, you can also use internal linking to link to other content on your blog, but getting backlinks is generally a better strategy.

In conclusion, we hope that this article has been able to help you learn a little bit more how link building actually works. It is an incredibly viable way to grow your e-commerce site and company.

Author’s Bio:

Wendy Dessler is a super-connector who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition.